Articles (1 - 5 of 26 total)
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  • Invisible Advertising Targets You (Some More)
    Invisible Advertising Targets You (Some More)

    Remember our video and articles about "Invisible" or Native Advertising a couple of months ago? You know, the move by advertisers to trick us into thinking one-sided advertising is actually balanced information? Or thinking that "sponsored" content, such as an "educational" article or entertaining video, is not advertising.

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  • Internet of Things: All Your Devices Are at Risk
    Internet of Things: All Your Devices Are at Risk

    You already know that your home is becoming one big connected digital environment, right?

    For example, you can now set room temperatures at home from work, so it is nice and toasty—or cool—when you get home. Nice!

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  • The Selfie Saga: Selfie ID
    The Selfie Saga: Selfie ID

    With people taking selfies, people posting selfies, and selfie sticks, selfies are undoubtedly everywhere you look. Selfies are so present in our lives that in 2014 the word "selfie" was integrated in the Oxford (Online) Dictionary. We would go so far to say that every smartphone user has probably taken a selfie at some point. They are here to stay, whether we like it or not.

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  • A Radical Shift in Advertising That Targets You
    A Radical Shift in Advertising That Targets You

    "Native Advertising"—disguising a one-sided sales pitch to look like valuable information—has been around for decades.

    Though advertisers may deny it, the hidden purpose of native advertising has always been pretty clear to FoolProof and many other consumer advocates: to trick you into accepting potentially faulty information as truthful information.

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  • Are You Ready for Native Advertising?
    Are You Ready for Native Advertising?

    When conducting web searches, do you know how to tell the difference between search results that give you really helpful information and advertisements that may give you nothing useful at all (or try to sell you things)?

    If you do, you're doing a lot better than most kids aged 12-15.

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Articles (1 - 5 of 26 total)
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